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What’s all the fuss about metadata?
Anyone interested in getting their music licensed in the sync world, and certainly all our Lolly Box artists – colloquially known as ‘Lolly Boxers’ – have probably heard us banging on about metadata. But it’s probably a fair question to ask what metadata actually is and why it’s so important. In this guide we’ll discuss what metadata is, why it’s really important, and how you can help us to get your songs licensed!

So let’s start with a definition…

/ˈmɛtədeɪtə/      noun
a set of data that describes and gives information about other data.

So in the music world metadata is all the information about your songs - and it’s the critical component that helps us find your music when we’re searching for styles, moods, keywords etc. in response to music briefs. Put another way, you could have the perfect song for a particular brief, but if it doesn’t pop up in our searches then it could be overlooked when we’re pitching tracks to the music supervisor.

Let’s look at how it’s done
Here’s an example of the metadata we received with a recent music submission. I’ve changed a few of the details to keep things anonymous, but this is a perfect example of great metadata. It might look like a lot of work but, rest assured, this artist has hugely increased the chances of their songs being found when we need them!


Down the Rabbit Hole








Alice and the Cheshire Cats


Mad Hatters Tea Party




Adult Contemporary, Pop Rock, Soft Rock


Ballad, Duet, Easy Listening, Atmospheric, Ballad, Chill, Cool, Floating, Gentle, Harmonies, Hooky, Lounge,





Featured Inst.

Piano, Guitar

Sounds Like

Lady Antebellum, Shania Twain, Lady Gaga, Toto, Journey, REO Speedwagon


Calm, Hopeful, Inspiring, Introspective, Love, Peaceful, Romantic, Sad, Sensual, Serious, Sexy, Slick, Uplifting, Sentimental, Sweet, Inspirational, Heartfelt, Emotional, Tender, Aching, Soft


You Broke My Heart, How Long Can I Wait, Give me one little sign, Waiting for Love, Relationships, New Love, Broken Heart

Depending on the music brief we receive, this artist has made sure that whether we’re searching on a specific tempo, style, mood or keywords, or any combination of search criteria, their songs stand a good chance of being returned in searches - which means they’re also much more likely to be included in the playlists we send to music supervisors.

OMG, where do I even begin!
Don’t worry, while this might look like a lot of work Lolly Box has a metadata worksheet that you can use to help the process. Our metadata worksheet uses a range of drop-down boxes that simplify the selection of genres, styles, moods etc., meaning that you can chose from our suggested lists rather than going it alone. Just drop us an email at and we’ll send you a worksheet.

And finally, if not most importantly – keywords, keywords, keywords! I can’t stress enough how many times we receive music briefs looking for very specific themes or lyrics – for example, “candy, washing something clean, laundry, selling treats”. When we receive requests like this we immediately search through song titles, keywords and all our lyrics sheets (which is a whole other discussion), to see what pops up. If we identify songs that might fit then we’ll narrow our search based on other factors such as style, moods or tempo.

So tell us what your songs are about! If your songs have vocals then what are the key themes or topics that will help is find them? If they’re instrumentals then what feelings do they inspire, what do you think the track is about, or what scenarios do you think it might fit – ‘running, chasing, summer, sunshine, playing, beach…’  Seriously, you can pretty much go to town with keywords – the more the merrier - because they often play a key role in getting your music noticed. And if it’s your song that matches a particular music brief then we absolutely will pitch it!

Dave Tenni
Director, Music Licensing